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Posted by / 22-Jan-2017 19:04

In the marvelously titled (Current), writer Dan Slater tracks a phenomenon that started in 1965 with "computer dating"—essentially a digital compatibility test, dreamed up by two lovelorn Harvard undergrads desperate to meet Radcliffe girls—and mushroomed into an estimated billion a year industry.

According to Slater, it's one of the few business models in which clients' failures are the company's win—the longer we seek, the more money they make.

To that end, Webb shot all of her pictures at the fabled predusk "golden hour."4.

Choose Your Targets"It's impossible to message or date one person at a time," Davis writes.

"If someone said to you 'I'm uncomplicated, generally in a happy mood, and I like to do stuff,' you'd want to hang out with him or her, right?

" Webb found that the most successful profiles were purposefully casual, under 500 words, and just detailed enough—­specific, but not to the point of alienating someone ("like" HBO dramas, but don't zero in on ). Davis cites psychological studies that say the mind can easily grasp groups of three: "So stick to three ­interests, three words to describe your ideal match, or three favorite movies." Webb advises against mentioning your job, using foreign words, or referring to yourself in the third person.

­Instead, focus on attributes that would specifically appeal to you, such as 'thrill seeker'."5.

Beware of Red Flags Psychologists at the University of Wisconsin at Madison found that online daters who used fewer first-person pronouns—presumably to avoid spelling out who they really are—were more likely to be lying.

Get Photo-Ready Dating service How About We found that users who uploaded at least three photos received twice as many messages as those who had just one.Upload seven, instructs Davis, who actually : "(1) close-up, (2) full-length, (3) close-up, (4) action shot, (5) full-length, (6) close-up, (7) action shot." Webb praises one sought-after woman's photo because "her hair and makeup didn't look overdone, but she had definitely spent time on both." In a study by the University of Rochester, women wearing red were found to be more attractive—yes, that old chestnut—and OKCupid reports that women get the most messages when their expression is flirty and their gaze is directed at the camera.(Men do best when looking slightly off camera.) Webb and Davis advocate flashing a shoulder or a little cleavage—and both stress the importance of good lighting.Aiming to short-circuit this cycle, "e-flirt expert" Laurie Davis' hyperprescriptive 1.Play the Field"It's important to be in more than one community," Davis says.

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At first, Webb thought that ­women who used opening lines such as "I'm a fun-loving girl that enjoys…" and "I'm a laid-back girl who wants…" were dumbing down.